THE BEER ENGINE SIMULATOR:
MISLEADING DISPENSE, FAKE HANDPUMP!

28 October 2008

These misleading devices continue to appear in the US and Canada (and probably elsewhere), and are skewing knowledge of what real cask ale is. They cause much confusion as they look and pull exactly like real beer engines dispensing real cask ale. Some unscrupulous outlets even market keg beer as "cask" using these fake pumps - which dispense pressurised beer with the use of extraneous gas.

This page is a prelude to a potential campaign to persuade vendors not to sell them, manufacturers not to make them any more, and most importantly for bar owners not to install them and, if already in use, to discard them and switch any kegs on them to regular taps. This is to prevent drinkers being misled into thinking they have found real cask ale, as the time-engraved symbol of beer unadulterated by modern brewing techniques is the traditional, hand pulled beer engine. It must stay that way.


Cask-conditioned London Pride in the U.S.?
No chance!!! But how many people ordering "cask" at the bar depicted know that?

[EDIT: When that photo was taken in 2008, there was no cask Fuller's available - but that has since changed. It is great that Fuller's have seen and acknowledged the demand for real cask here in the US. Confusion still reigns in the places that have misleading dispense however, and especially in those that choose to pass off processed keg beer as cask.]


IF YOU CAN ASSIST IN A POTENTIAL CAMPAIGN TO HALT THE SPREAD OF THESE CASK SIMULATORS, PLEASE EMAIL ME - THANKS!


(Alternatively, on BeerAdvocate.com, beermail 'Imbiber')




The main information page on misleading dispense is HERE.

© Alex Hall


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